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Not sure where to head with your Web marketing efforts? Try our Website Roadmap. Based on sound usability and design principles, user research, and competitive analysis, the Website Roadmap outlines a complete strategy for developing an intuitive Website. We conduct valuable and insightful market research, develop recommendations for site design, navigation, and technical elements, outline steps for launching an Internet Marketing program, and provide suggestions for launching and managing your Web effort. The Website Roadmap may include any of the following components:
Market Research
Conduct comprehensive market research that focuses on your customers and competitors and confirms or identifies new user goals and a Website strategy.
- Analyze online competition (up to 5 included) and outline competitive advantage and best practices
- Survey target audience (up to 15 included)
- Analyze current site statistics
- Define target markets and user goals
- Identify Website objectives and goals
Site Design & Technical Elements
Develop a checklist for recommended usability improvements to engage your user with compelling design and sound technology.
- Recommend home page improvements
- Recommend content improvements
- Recommend navigation and site map improvements (or develop new site map and wire frame up to 10 pages)
- Review and test interactive components (search, e-commerce, forms, etc.)
- Recommend design improvements (navigation, colors, artwork, fonts, animation, etc.)
- Assess current Web technical infrastructure
- Review site for consistency in content and design
Internet Marketing
Develop Internet marketing strategies and action plan to drive qualified traffic to your Website.
- Define search engine strategies
- Perform keyword and ranking analyses
- Provide Search Engine Optimization (SEO) recommendations
- Outline online advertising campaign strategy
- Define opt-in e-mail newsletter approach
- Identify appropriate online marketing channels, including related online magazines, blogs, discussion groups, portals, affiliate marketing, reciprocal linking, etc. to get the word out.
- Recommend statistical monitoring program
- Coordinate with offline marketing efforts
Web Launch & Management
Develop processes for launching and managing your Website.
- Recommend an effective Web team
- Identify appropriate Web policies and procedures
- Develop a Web launch plan
Investment: From $5,500
Get Started Now!
Call Intuitive Websites at 719-481-4040 now or email us at info@intuitivewebsites.com.
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Overheard
How good is your Web strategy? Website users decide very quickly if your strategy makes sense and if it has value.
"In my recent research into Web-wide user behavior, users left websites after
1 minute and 49 seconds on average, concluding in that time that the Website didn't fulfill their needs."
-Jakob Nielsen
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