Uncover 80% of your Websites' issues.
Analyzing just 5-7 users will provide you with valuable insights regarding general Website usability, as well as how your visitors and customers understand the marketing message, use the Internet, and interact with your Website. Uncover and remove barriers to success with usability testing that pays for itself many times over.
Mobile user testing saves money.
Our unique mobile user testing approach maximizes cost-savings while maintaining high-level results. Each 45-minute testing session takes place in a conference room, hotel, or other client-based facility. Our experienced facilitators engage personally with the user and carefully guide the session through the chosen scenarios to gather valuable data. Meanwhile, our user testing application captures the users’ site interaction and a picture-in-picture video of the user.
Our Four step process works like this:
Step One: Definition
Intuitive Websites meets with your staff, collaborating to define the user testing processes including discovery, objectives, methodology, user profiles, test attributes, questionnaires, locations, demographics, and other testing instruments as needed. Areas of testing may include, but are not limited to:
- Ability to find the Website and first impressions
- Task completion time and accuracy
- Reactions to navigation, content, photos, graphics and design
- Emotional responses how the user feels about the site and the tasks
- Brand awareness
- Likelihood to use the Website again/recommend to others
- And more…
Intuitive Websites works with you to develop a comprehensive list of touch points and scenarios/tasks that should be addressed by user testing, as well as gain a thorough understanding of your priorities for the test.
Step Two: Recruitment
Getting the right users for the study is often the most difficult part of the research. Intuitive Websites works with you to identify the target audience for the test, recruit users, schedule the test, and confirm participation.
Step Three: Session Management and Moderation
Each individual user testing session takes place in a hotel, conference center or at other facilities with a location to be determined based on the best opportunities for facilitation of the tests and to locate and recruit desired test participants. We test one user at a time and sessions last about 45-60 minutes. An Intuitive Websites facilitator monitors, records and views the user’s progress through each task. At the beginning of each session, the facilitator will orient the user to the purpose of the session, provide a questionnaire to collect demographic data, and obtain authorization signatures for their participation. At the end of the session, users are ussually paid a minimum of $50 cash for their time and provided with a small token of appreciation from your company.
Additionally, one client representative can view the user testing session on-site, with others attending live via a remote screen sharing and conference call capabilities. Using their own computers, each observer will also be able to add text notes and flag important moments of the test session, enabling team insights to be captured and integrated into the analysis and reporting. The entire session will be recorded in digital format and can be reviewed at any time.
Step Four: Reporting
The user tests will be reviewed and analyzed and a detailed report will be prepared and presented to you. Intuitive Websites will summarize quantitative data from the questionnaire and analyze key issues/challenges and overall emotional reactions of users. Our comprehensive reporting includes the following:
- Executive Summary: A high-level review of the report findings and recommendations
- Task Issues & Recommendations: A detailed analysis of each task, identifying key issues users encountered, based on both quantitative and qualitative data captured, and recommendations for improvement
- Key User Successes & Challenges: A brief outline of successes and challenges user-by-user, with quotes from users
- Recommendations Checklist: A practical list for efficiently implementing recommendations
- Wireframe Recommendations: A visual representation of design/layout recommendations (if appropriate)
- User Videos: A digital recording of each user session capturing their screen interactions with a picture-in-picture feature to view the user interacting with the Website
- Highlight Video: A picture-in-picture video that captures overall key users issues and challenges
Investment: From $8,000
Get Started Now!
Call Intuitive Websites at 719-481-4040 now or contact us.
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